Thursday, November 10, 2011

Journal Prompt 8!

Textual Artifacts

My first textual artifact is a picture of my manager that was on a poster by the time clock. The poster was for an event our store held for “back to school.” There were different activities for children to partake in, and as you can see from the picture there were mascots all around the store for children to take pictures with. The poster was like a giant Thank You Card to all the employees who helped this event be successful. Also the poster was meant to encourage other employees to volunteer for this event next year with the pictures of children and fellow employees having fun.

My second textual artifact is a flyer from the bulletin board above the time clock. On this board employees find letters from our managers and other coworkers. For example, the grocery manager might post a change in the way that we “block” the store, or a coworker might need a shift or “last job” covered. They also use the board to congratulate employees when they received a complement or were noticed by the customer service manager giving excellent service.

My third textual artifacts are pages from the workbook that we received at orientation. Orientation was a weekend class where newly hired personnel were taught everything that they needed to know to be an efficient Publix employee. The first page I chose was the “Publix Slogan.” Everyone knows that the slogan states, “Where shopping is a pleasure.” However, in orientation we were taught how to make the customers shopping experience pleasurable. There are 5 steps to making a pleasurable shopping experience that Publix teaches their employees. They are: welcome the customer, use the customer’s name, take care of their needs, thank them, and invite them back. Publix says that by using this 5 step approach, employees are guaranteed to make the customer’s shopping experience great.

The second page that I chose out of the workbook is entitled, “Our Store Structure.” It is a table that identifies the leaders of the Publix stores and explains their job title. It is important for employees to know who is in charge of what and their responsibilities so they know who to go to when they have questions or concerns. Publix has an open door policy, which means that the managers listed in this chart are available to answer any questions an employee might have at anytime.

The last textual artifact that I chose was the brochure on the associate benefits. There are many benefits that employees receive while working for Publix and when they retire. Publix has an excellent 401(k) smart plan. This allows associates to save for retirement while they are working. For every dollar you save, Publix pays you fifty cents in your account. It may not seem like a lot, but if Publix is your career and you work there for twenty or more years it can really add up.




Narrative
When I was called for an interview at Publix I was very nervous. This was going to be my first job and my first interview ever. I didn’t want to say the wrong thing or mess up in anyway because I really wanted to work for Publix. I have always thought of Publix as a great place to work; the people were nice, the store was clean, and there weren’t any deep fryers or “mystery meat” to deal with. I got to my interview thirty minutes early and I sat outside the manager’s door nervously swinging my foot back and forth. When I was called in I smiled nervously and took my seat in the manager, Jerry Kingsley’s office. He asked me simple questions like, what I thought good customer service was and how I would help Publix to achieve its goal of making the ultimate shopping experience for the customers. I must have given answers that he liked because when I got home I received a phone call from Kyle Campbell, the assistant customer service manager, offering me a job as a “front service clerk” (aka bagger). I eagerly accepted and the next day I was going in for pre-orientation paper work and drug testing. Orientation wasn’t at my store; it was at a larger store down the street. There were people who were newly hired, not only in my store, but in other stores in our district.  For two days we were taught everything from bagging groceries, mopping floors, and the correct hand washing procedure. In orientation I also learned some shocking news. I learned that my title of “front service clerk” required more than just bagging groceries. We were responsible for the jobs that no one else wanted to do like: taking out the garbage, sweeping/mopping the vestibule, cleaning up spills, and cleaning the bathrooms. When I discovered this I was not very happy, I really didn’t want to clean dirty public bathrooms; so from that moment I was determined to work my way up from “front service clerk” to Cashier.

We then attended post orientation, which was actually at my store. There we went around and were given a tour of where everything was that we would need to use (mop, cleaning cart, trash compactor). We also received our schedule and uniform this day. I was scheduled to work the next day and I was very excited. I was just shadowing so I could learn what it was really like to work at Publix and the next day that I worked I’d be on my own. I shadowed a boy named Westley. On the last job schedule we were scheduled to clean the bathrooms that night but he talked to the team leader of the night, Megan, and got us switched to store sweep (thank goodness). That night I learned how to correctly bag groceries so they didn’t fall out of the bag on the way home, how to get shopping carts and follow the cart schedule, and how to put the broom together to complete the job of store sweep.

Over all working at Publix is a very easy job (especially now that I don’t have to worry about cleaning the bathrooms).  When I was a new employee all of the rules and customs that Publix has established over the years was intimidating to me. However, now that I have worked there for over a year it is like second nature to me and I am getting to train people just like when I was trained by Westley.  

Thursday, November 3, 2011

My Discourse Community: Brooker Creek Publix!


The summer of 2010 was when I started working at Brooker Creek Publix. I was hired as a bagger and I later worked my way up to cashier. When I was first hired, I had to attend two days or orientation. I never imagined that bagging groceries would have been so complicated. However, as I discovered there was more to a baggers job than just bagging groceries. There are many different parts and specific lingo Publix employees have to know in order to perform their job successfully. Here is a list of words and phrases you have to know to be a Publix employee:

·         Open door policy

·         Advancement opportunities

·         PPE (personal protective equipment)

·         Minor rules

·         Trash compactor

·         PASS (steps for using a fire extinguisher)

·         Work Cart

·         Safety cutter

·         Stepladder Associate Purchase Policy

·         Shrink (lost inventory not accounted for)

·         Food Borne Illness

·         Proper Hand washing

·         FIFO (first in first out)

·         Code of Ethics

·         Mr. George

·         Our Mission

·         Mr. George 7 lessons

·         Different Store Departments

·         Store leaders (Store Manager, assistant Store Manager, Department Manager, & Assistant department manager)

·         Benefits

·         Tuition reimbursement

·         Equal employment opportunity

·         Competition

·         Publix’s Slogan (where shopping is a pleasure!)

·         5 steps of service (1. Welcome the customer, 2. Use the customer’s name, 3. Take care of their needs, 4. Thank them, 5. Invite them back)

·         CALM approach (stay cool, apologize, listen with empathy, make it right)

·         Publix’s promotional programs (Publix cookie club, baby’s first birthday cake, Publix baby club, Publix pre-school pals, Upromise)

·         Corporate programs (united way, Children’s miracle network, march of dimes, special Olympics, food industry crusade against hunger)

·         Blocking, store sweep, front end, last carts, cart schedule, last jobs, go-backs, last cashier, team leaders, back office, and office staff

Tuesday, October 25, 2011

Intertexuality in "That 70's Show"


“That 70’s Show” uses intertexuality in almost every episode. In this particular episode they reference the Last Supper. The setting is the cafeteria, a long table with everyone facing one direction. Eric, Dona, and Fez are sitting at the table and Hide and Kelso come and join them. When they sit down they ask Eric if he is going to partake in their streaking shenanigan. Eric says that he is going to do it and then he states a warning: “Look, we must keep this quiet, if my father finds out he will nail me to the wall.” Mystical music and lights then appear and everyone strikes a pose and the show goes to a commercial break. Eric refers to Red and “my father” just how Jesus would refer to God as his Father. Also Eric says that if he streaks he will get in trouble for it and he will be “nailed to the wall.” Jesus Father nailed to the cross because he was accused of blasphemy (really to save us from our sins). However, Eric will not really be crucified by Red like Jesus was.

Leonardo da Vinci's painting of the Last Supper->

<--That 70's Show's "painting" of the Last Supper

My Discourse Communities

Porter’s definition of a discourse community states, “a group of individuals bound by a common interest who communicate through approved channels and whose discourse is regulated.” He gives an example of “company board meeting, family dinner table, and the monthly meeting of the Indiana chapter of the Izaak Walton League.” I don’t attend board meetings and I have never been to a meeting of the Izaak Walton league (nor do I know what that is). However, I do belong to a couple of discourse groups. These groups include; my family, my Publix family back at home(my job), my small group of friends here at school, my SI study group for chemistry, and the facebook group UCF Class of 2015.

Thursday, October 20, 2011

Core 2 Reflection


I feel like I have a very strong introduction for my core II essay. I also thought that I had a strong thesis statement, however my peer reviewer gave me a five out of ten saying that my thesis was present but ambiguous. I need to work on making my thesis more direct and state whether Martha’s Weddings was effective in helping the “budgeting bride achieve her ideal summer ceremony while remaining cost conscious. I thought that I was taking a anecdotal approach when writing my paper, however my peer reviewer said that I am taking a journalistic approach. I am missing constraints and the rhetor which are coming later when I add more to the “article” section of my paper. I received a six for my showing and telling. I need to add more details because it is difficult to picture my magazine. I am just telling about my magazine and not showing the reader what I see when I look at the magazine and the pictures inside. I need to narrow down the tone of my essay because I described it in many different ways. For my conclusion I need to reword it and stop repeating what I already stated in my essay.

Tuesday, October 11, 2011

MARTHA STEWART weddings (notes and conclusion)


      • Short little side notes
      • Prices included for the objects featured in the article
        • Price is reasonable
      • Step by step procedure style(for some articles)
        • Others are in paragraph form
      • The writers speak to the readers by writing in a way that anyone can understand
      • They all have to do with things that a bride would like to read about
        • Invitations
        • Cakes
        • Gift registry
        • Wedding favors
        • Honeymoons
        • Ceremonies
        • Parties
All of the articles in this magazine attempts to connect with the magazine’s target audience in a very blunt way. Their audience is brides planning a wedding, and every article in her is about some portion of a wedding. This appeals to the bride because it gives them ideas for the upcoming nuptials.
The aspirations of the audience are to plan a spectacular wedding while watching their budget. Even though there are ads in the magazine that are for expensive designers that a bride on a budget might not be interested in, all of the articles are made for a DIY bride. The reason that these designers put their ads in this magazine is because they are showing their lavish dresses and trying to persuade the reader into buying their product. The articles are meant to show a bride how to accomplish some of the more expensive aspects of a wedding and make it look like one of the professionals in the advertisements did it; however they accomplished the same look for less.

Monday, October 10, 2011

MARTHA STEWART weddings (article analysis)

The article that I decided to examine is called “Perfect Palette; Peaches and Cream.” This guide on picking a color scheme for a wedding goes on for 5 pages. Each page signifies a different part of the wedding process, the editor strategically placed ads on the back of the page that correspond to the “guide” on the front. For example, there is a page dedicated to wedding dresses and bridesmaid dresses, on the back and the following pages are ads for Rina diMontella and Jasmine Couture. 
 
The writer’s voice for this magazine is convincing and motivating, the voice is very evident in this particular article. They are trying to push brides to have a “peaches and cream” wedding because this is apparently the “new trend for summer.” The writer uses personal words like “custom” and “posy” to make the wedding seem more special and intimate.

The tone of this piece is very peppy and upbeat. The reason for this is because it was the writer’s job to convince a bride on choosing peaches and cream as their color scheme. The opening sentence on the first page of the article is “sweet but sophisticated, the color peach is now ripe for the picking. Pair it with classic cream for a combination that’s fresh, modern, and gloriously memorable.”  Once the audience read this they were hooked onto reading more because of the imagery that the writer used. A bride can image her wedding and she this color scheme coming to life on her big day. Another sentence that is an example of imagery in this article is when talking about the bouquet and the ring pillow. The writer says, “Start the day on a soft note by filling your processional with watercolor hues. Wrap your hands around a dreamy bouquet, and have your most precious cargo carried on a pillow made from small slices of subtly tinted fabric.”

These two sentences are also an example of the sentence structure in this piece. There is no confusing or short, choppy sentences. The sentence structure is normal and straight forward. This is a big help when reading this article because it is a step by step guide to planning your wedding. The writer didn’t want to write in a confusing fashion because their goal is to get a bride to use peaches and cream as their wedding color scheme.

The attitude and the tone of the articles and the advertisements complement each other. The whole feel of the magazine is very romantic and soft. There is an apparent elegance in the ads and the articles that would appeal to a bride.