MARTHA STEWART weddings (article analysis)

The article that I decided to examine is called “Perfect Palette; Peaches and Cream.” This guide on picking a color scheme for a wedding goes on for 5 pages. Each page signifies a different part of the wedding process, the editor strategically placed ads on the back of the page that correspond to the “guide” on the front. For example, there is a page dedicated to wedding dresses and bridesmaid dresses, on the back and the following pages are ads for Rina diMontella and Jasmine Couture. 
 
The writer’s voice for this magazine is convincing and motivating, the voice is very evident in this particular article. They are trying to push brides to have a “peaches and cream” wedding because this is apparently the “new trend for summer.” The writer uses personal words like “custom” and “posy” to make the wedding seem more special and intimate.

The tone of this piece is very peppy and upbeat. The reason for this is because it was the writer’s job to convince a bride on choosing peaches and cream as their color scheme. The opening sentence on the first page of the article is “sweet but sophisticated, the color peach is now ripe for the picking. Pair it with classic cream for a combination that’s fresh, modern, and gloriously memorable.”  Once the audience read this they were hooked onto reading more because of the imagery that the writer used. A bride can image her wedding and she this color scheme coming to life on her big day. Another sentence that is an example of imagery in this article is when talking about the bouquet and the ring pillow. The writer says, “Start the day on a soft note by filling your processional with watercolor hues. Wrap your hands around a dreamy bouquet, and have your most precious cargo carried on a pillow made from small slices of subtly tinted fabric.”

These two sentences are also an example of the sentence structure in this piece. There is no confusing or short, choppy sentences. The sentence structure is normal and straight forward. This is a big help when reading this article because it is a step by step guide to planning your wedding. The writer didn’t want to write in a confusing fashion because their goal is to get a bride to use peaches and cream as their wedding color scheme.

The attitude and the tone of the articles and the advertisements complement each other. The whole feel of the magazine is very romantic and soft. There is an apparent elegance in the ads and the articles that would appeal to a bride.